By Jeremy Brooker
July 22, 2013
Amada Senior Care, one of the leading senior care service companies in Orange County, announces the opening of its newest location in the Roseville, California area. Their new franchise partnership with Dane Gibson is the latest step in Amada’s nationwide growth strategy.
Dane brings an extensive understanding of sales and healthcare to the franchise, given his prior experience with Pfizer pharmaceuticals. “From the time I spent in the medical community, I saw a clear need for quality senior care services,” said Dane. “With my experience helping physicians navigate the intricacies of insurance for their own patients, I realized there was also a need to help seniors understand what options they have.” According to Dane, this is when he decided to look for opportunities to help seniors explore care options.
“I pride myself in being able to educate seniors in the wide variety of choices they have for care. From in-home caregivers to assisted living communities – there are so many options out there, and one of the great things about Amada is that we help them discover and explore those options,” he said.
According to Amada founder and CEO Tafa Jefferson, Dane is one of many joining the senior care space – and is also one of many transitioning from pharmaceutical sales to senior care. “We’ve had quite a few people move from the pharmaceutical or medical device sales space into senior care,” said Tafa, “and we couldn’t be happier about that. Their background makes them an excellent fit for this industry.” Tafa said that Dane is Amada’s sixth franchise partner, and that as of today, they’ve signed eleven franchise partners in eight different states. “Given our current momentum, we expect to see that number more than double in the next year.”
When asked why he chose Amada, Dane said his research showed the company had a great reputation and ability to provide a broad range of offerings tailored to every situation. “I’m excited that I’m in a position to provide much needed support and guidance to other seniors and their families; and to be part of a growing, nationally recognized brand,” he said.
Amada Senior Care is committed to enriching lives by providing nurturing, compassionate non-medical in-home care and by guiding families through the many senior housing options available for assisted living and care homes. Healthcare professionals and families look to Amada to help them navigate the complexities of the senior care system.