By Jeremy Brooker
August 9th, 2013
San Diego, California: The aging of the Baby Boomer generation has created one of the fastest growing industries in the country – the senior care market. Amada Senior Care, one of the premier senior service companies in Orange County, announces the grand opening of its newest location in northern San Diego. This new franchise partnership with Fred and Janice Ehlers is the latest step in Amada’s nationwide growth strategy.
For Fred and Janice, who live locally and have two daughters, senior care provides a business opportunity that they feel will have a positive impact on their community. Fred brings an in-depth understanding of sales and marketing to the industry, given that he formerly served as the Vice President of Sales and Marketing for Mazda. Janice’s experience in teaching elementary aged children has also proven valuable.
“I know what it’s like to have individuals in my care,” she said, “and how very important it is to communicate with those that have entrusted you with the care of a loved one.”
When asked about their overall approach to senior care and about what differentiates them, Fred said that there were two major things. “Most senior care companies only do in-home care. We specialize in that and in helping seniors find the best arrangement for their particular situation – even if that includes placing them in an assisted living home or skilled nursing community. We’re really senior care advocates, and will do what’s best for each client’s unique situation.”
Fred also said his business philosophy of customer service and top-down positivity sets them apart. “We want to provide a service that is recognized as the absolute best available,” said Fred, “and to create a company where employees feel appreciated and proud to be a part of it. If we do that, we’re confident everything else will take care of itself.”
The grand opening of Amada Senior Care – Northern San Diego will take place on August 23rd. Fred and Janice’s business will service the areas of Oceanside, Carlsbad, San Marcos, Escondido, Poway, Rancho Santa Fe, and Encinitas.
Amada Senior Care is committed to enriching lives by providing nurturing, compassionate non-medical in-home care and by guiding families through the many senior housing options available for assisted living and care homes. Healthcare professionals and families look to Amada to help them navigate the complexities of the senior care system.
If you would like more information about this topic or would like to arrange an interview with Fred and Janice Ehlers, please call Jeremy Brooker or email [email protected]
To view the original PRWeb article, click here.