

Start an In-Home Senior Care Business in Salinas, CA
40k + Senior population over 65 years of age
Multiple Revenue Streams in Salinas for faster ramp-up
Strategic Referral Partners – hospitals, skilled nursing, assisted living, rehabilitation facilities, and much more
Recession-resistant and thriving industry, projected to grow 34% by 2029!
Become a part of Amada Senior Care, a distinguished non-medical, in-home senior care franchise, widely recognized for providing personalized, empathetic care for seniors. We’re excited to broaden our reach to Salinas, CA, a city currently encountering the ‘Silver Tsunami’—a significant surge in its senior population. When examined alongside the area’s wealth demographics, which demonstrate that a significant segment of residents can afford premium in-home care services, it’s clear there’s a substantial and increasing need for our specialized services.

Amada Senior Care territory in Salinas. If you’re interested in purchasing this territory by becoming an Amada Franchise Partner, read our legal disclaimer and click the button below to start our discovery process.
At Amada, our mission is to thoroughly understand the distinct needs of seniors and their families. We offer unwavering support and assistance to enhance their well-being. Our unique services make starting a franchise in Salinas a highly attractive opportunity:
- Long-term care insurance claims management: We provide families with guidance through the often complex process of long-term care insurance claims. This support offers relief during challenging times and underscores our dedication to complete care.
- Accessing benefits for veterans and their spouses: In recognition of the sacrifices made by veterans, we assist them and their spouses in obtaining the benefits they’re entitled to. This service exemplifies our comprehensive care approach.
- Preventing costly readmissions: Our commitment to reducing expensive readmissions not only improves patient outcomes but also amplifies the effectiveness of our care delivery, thereby adding significant value for our clients.
- Partnership with the NFL Alumni: Being the exclusive home care provider for the NFL Alumni, we’re proud to care for those who have significantly contributed to American football. This partnership enhances our visibility and strengthens our credibility.
With the escalating demand for superior in-home care in Salinas and the unique services offered by Amada, initiating an Amada Senior Care franchise here is an exciting opportunity. Our wide range of services, backed by the reputable Amada Senior Care brand, will enable you to meet the growing needs of the Salinas community. This opportunity represents more than just business growth—it’s a chance to make a profound impact on the lives of seniors in your community.
The Amada Senior Care Podcast
“I never thought of myself as an employer. I thought of myself as a sales guy that would work for a company for the rest of my life. When I changed my tune and realized […] you can hire people that are really good at this stuff […] that’s when I turned a corner.”

Lastest Facts and Insights About the Senior Care Industry
Becoming an Amada Senior Care franchise partner aligns you with a proven, respected brand in the senior care industry. Your investment is leveraged to its maximum potential through a comprehensive support system designed to vastly improve your chances of success. Gain access to experienced training and support, guiding you in critical areas like sales, operations, and caregiver recruitment.
Our sales strategy revolves around fostering relationships with key referral sources like nurse case managers, social workers, and hospital discharge coordinators. These professionals are the lifeblood of the senior care industry, and we’ll equip you with the skills and knowledge to effectively build these partnerships.
On the operations side, we’ll guide you through essential processes like accounting, billing, and scheduling caregivers, ensuring that your business runs smoothly and efficiently.
One of the defining features of Amada Senior Care is our unique approach to long-term care insurance claims management. Unlike most home care companies, we go the extra mile by filing insurance claims on behalf of our policyholders, significantly reducing their burden and enhancing their experience with us. With Amada Senior Care, your investment not only has the potential to be financially rewarding; it also contributes to the well-being of the community, making a real difference in the lives of seniors and their families.
FAQs
What kind of training and support will I receive as a new franchise partner?
As a new franchise partner, you’ll receive comprehensive training and ongoing support from our experienced team. This includes assistance with sales techniques, operations management, and the recruitment and hiring of caregivers. Our team will guide you through all the steps and processes necessary to effectively run your franchise, ensuring you’re well-equipped to succeed in this business.
What makes Amada Senior Care different from other in-home senior care franchises?
Amada Senior Care stands out due to our unique approach to long-term care insurance claims management. Unlike most home care companies, we file insurance claims on behalf of our policyholders. This significantly reduces the burden on them and enhances their experience with us. Our focus on customer service, combined with our comprehensive training and support, sets us apart in the industry.
What type of caregivers will I be hiring for my franchise?
The majority of our locations hire Certified Nursing Assistants (CNAs), Home Health Aides (HHAs), and personal care aides. These professionals are critical to providing the high-quality care that Amada Senior Care is known for. We’ll provide you with the necessary support and guidance to recruit and hire these skilled individuals.
Who are the typical referral sources for our services?
Our typical referral sources come from a variety of medical and care settings. These include nurse case managers, social workers, and professionals responsible for hospital discharges. These referral sources often work in hospitals, assisted living facilities, and skilled nursing facilities.
What does the operational side of the business involve?
The operational aspect of the franchise involves key business processes such as accounting, billing, and scheduling caregivers for shifts. We’ll provide you with comprehensive training and support in these areas to ensure your business operations are efficient and effective.
Is licensure required for non-medical, in-home care businesses in California?